CV

SCRL

Senior Product Designer

• Lead design for SCRL, a top-ranked app with 7M users in the USA for making seamless Instagram carousels and photo collages.
• Work with cross-functional teams to deliver innovative, user-centred design solutions.
• Shape SCRL's creative features so they stay intuitive and visually appealing.
• Drive iterative design improvements from user feedback and performance metrics to raise engagement.

Bokadirekt

Design Lead Marketplace

• Led the design of a web and mobile marketplace for the health and beauty industry: an app with 6M users and 2M bookings a month, through detailed user research and UI/UX optimisation.
• Created and managed a cross-company design system in Figma, shared across web, Android and iOS, improving design consistency and efficiency.
• Led and mentored a design guild of 4 designers, with regular workshops and feedback sessions.
• UI/UX design, user research and product discovery with the Jobs-to-be-done framework, leading to a 20% increase in mobile adoption among Bokadirekt consumers.

FirstVet

Senior Product Manager

• Led the rewrite of FirstVet's iOS and Android apps, introducing a design system and reusable UI components, for better performance and user experience.
• Implemented event-based tracking and product analytics with Firebase to monitor key product KPIs, increasing data-driven decision-making efficiency by 20%.
• Launched and tested a B2C subscription model in the US, achieving a 25% increase in subscriptions within six months.
• Standardised partner integrations, raising annual integrations from 2–3 to around 20.

Cool Company

Head of Design & Product Manager

• Built a design system for mobile and web, reducing design inconsistencies by 30%.
• Conceptualised and built the MVP of a Tinder-style freelancer-assignment matching service: 50% more freelancer engagement within three months.
• Led the launch and market-viability assessment of a new service and the funding campaign that secured 4.2 million euros for continued development.

Springworks

Head of Design

• Established a design system and branding guidelines for a connected-car SaaS platform, improving design coherence by 40%.
• Used impact maps, product analytics and KPIs to align user behaviour with business goals: 35% more partner engagement.
• Ran A/B tests, user trials and growth initiatives that improved partner success rates by 20%.
• Worked with business development on service concepts and pitches that secured partnerships with two major European telecom operators.

MyNumbers

UX Lead & Mobile Developer

• Built a design system and designed the MVP of a business finance app on iOS, Android and web.
• Formed and mentored a design team of 3.
• Designed the front-end architecture of the React Native app for Android and iOS.
• Led product-market-fit testing and won the first 1,000 customers in a beta programme.

Rebtel

Product Owner / Lead UX Designer

• SEO work that reached #1 on Google for international-calling keywords: over 1M unique visitors a month.
• Redesigned signup and onboarding, increasing conversion from signup to first payment by 400%.
• Rebranded and implemented a responsive design system across channels.
• Introduced subscriptions, raising CLTV and annual revenue by 40% to $100 million a year.

Telepo (acquired by Mitel)

UX Lead Designer

• Led UX for an office suite for SMEs (messaging, presence, mobility, call recording) on Android, iOS, Mac, PC and web.
• Helped scale product and company, with partnerships at Telia, Telenor and Hutchison (3).
• Built a customisable framework that aligned the apps with about 20 operator brand identities.

Ericsson

UX Manager, UX/UI Designer, UX Tester

• UX Manager: led a global UX community and introduced internal UX standards and best practices.
• UX/UI Designer: designed telecom software interfaces; wireframes, prototypes and user testing cut usability issues by 25%.
• UX Tester: usability testing and user research that showed where telecom products needed to improve.